Model Profit Drivers
Market Positioning / Pricing – price premium leverages prestige of the Scotts & Miracle-Gro brands and superior customer service
Effectively Market to New Customers – Use Scotts brand power to cost effectively attract significantly larger numbers of customers
Leading Customer Retention - Deliver high value service & results to achieve industry leading value and customer loyalty
Build Customer Density and Market Share - Use targeted marketing to achieve high neighborhood penetration and truck utilization
Maximize Dollars per Customer - Increase transaction size and “share of customer” by offering Miracle-Gro Tree/Shrub and other supplementary services
Scotts LawnService: Model Profit Drivers