Plug Power’s Strong First Mover Advantage

Market Share ($B/year)

Year

0

1

2

3

4

5

6

7

8

9

2000

2002

2004

2006

2008

2010

Disruptive Technology

First Mover

Evolutionary Technology

First Mover

Disruptive Technology

Middle-of-the-Pack

Evolutionary

Middle-of-the-Pack

Fuel cell technology is perceived as a disruptive technology

Source: Arthur D. Little

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