Industry Leaders Have Difficulty Discerning the Potential of Disruptive Technologies, Due to Their Familiarity with Existing Customer Needs
“ No one will want to use a cellular phone”
“We don’t see Distributed Generation as a threat or an opportunity… our customers are not asking for it”
“The PC will just be used as a toy”
“They’ll never replace the steam locomotive”
Wireless (cellular, digital)
Utility Electricity Revenues