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Our leadership continues to attract the best product partners.
That’s the cycle of success we’ve earned with The BEST of AMERICA®
series of products. Through The BEST of AMERICA, our customers benefit from
superior investment choices offered by the nation’s leading mutual fund
companies.
As we move forward, our knowledgeable and enthusiastic
associates will drive our relationship-focused strategy. Our job is to communicate our strategy effectively throughout the organization. We know that when we do
this, we motivate our associates to produce their very best work.
With this in mind, in 2001 we shared with associates
what our partners told us they wanted. Then we challenged our associates to
help us improve certain operations that create value for those who sell on
our behalf. We called this effort our “Be the Best…” initiatives.
They demonstrate our goal to become the best possible business partner and
financial solutions provider.
They include:
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