>> PRODUCT INNOVATION
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>> INVESTMENT IN OUR BRAND
>> AWARD WINNING NEWS
>> THE BEST PEOPLE
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INVESTMENT IN OUR BRAND
Investing in our brand is important in the drive towards 10 million subscribers. The re-introduction of
the brand this year and the 'what do you want to watch?' campaign, as well as giving Sky a new and
more appealing voice, has already caused significant increases in how positive non-customers feel
about our product and, crucially, in their likelihood to subscribe. |
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This is a summary of information extracted from the Company's annual report and accounts. It does not contain sufficient information to allow as full an understanding of the results of the Group and state of affairs as is provided by the full annual report and accounts, which can be downloaded in PDF format from this site.
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