Cleveland-Cliffs 2002 Annual Report core values
Company Profile
Core Values
Comparative Highlights
Letter to Our Shareholders
Safety Performance 2002
Environmental Performance 2002
Financial Information
Corporate Information

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Safe Production - record production with: lack of injuries....good housekeeping and orderly work areas....well-maintained equipment....proper training and procedures.... looking out for and correcting each other...safe conditions, safe behavior....Sentinel of Safety award winner.

Customer Focus - listening to the customer....being responsive and on time.... meeting quality expectations....helping the customer succeed.

Creating Economic Value - doing the right things right the first time....elimination of waste and inefficiency....breakthroughs in productivity and technology.

Bias For Action - getting things done....reduced red tape....barrierless....call anybody you want.... management by fact....plan the work – work the plan.

Trust, Respect and Open Communication - open access to information.... constructive conflict....delegation to the appropriate level....toleration of failure in pursuit of business success....encouraging and accepting different views....feeling an obligation to explain your actions to those it affects....gender and racial diversity.

Group and Individual Accountability - behaving in line with our core values.... being responsible for our actions....providing plans/standards/expectations....holding yourself and/or the group to a high standard of performance...walk the talk.

Integrity - doing what you say you're going to do....no hidden agendas....doing the right thing....being truthful....zero tolerance – not walking away from a situation...be credible.

Teamwork - actively involve others in decision making....know when to take a leadership role and when to be an active member....recognize the value of teamwork and the synergy it creates.

Recognize and Reward Achievement - celebrating successes....stress training and development....an effective appraisal of performance....giving a simple thank you.

Environmental Stewardship - going beyond compliance....being socially responsible....anticipating and addressing potential impacts before they occur.... personal accountability....operating to preserve the environment for future generations.