LeRoy T. Carlson, Jr., (left)
Chairman of the Board
John E. Rooney, (right)
President and
Chief Executive Officer
  2004 Annual Report hompage


At a time when our competitors are consolidating, U.S. Cellular is growing profitably and expanding strategically, while remaining true to our customer satisfaction strategy.

Credit for this successful year lies with more than 7,400 dedicated associates who exemplify the values of our organization. They continue to show the passion and commitment that have built and maintained a tremendously loyal customer base. Our focus on customer satisfaction enabled U.S. Cellular to add 627,000 net new customers in 2004 (not including divestures), an increase of 40 percent over our net additions in 2003. By the end of 2004, U.S. Cellular served more than 4.9 million customers across 25 states. This strong customer growth increased our service revenues by 9 percent to more than $2.6 billion.

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8410 West Bryn Mawr Avenue Chicago, Illinois 60631 Telephone: 773.399.8900 Fax 773.399.8936 www.uscellular.com