2010 Annual Report

United States Cellular Corporation

We’re bringing innovation to the wireless customer experience.

We’re delighting our customers with industry-leading benefits, national bundled plans, and the highest call quality and network satisfaction of any major carrier. We’re providing the best customer experience in wireless to generate profitable growth.

  • One-and-done contracts
  • Guaranteed phone upgrades at promotional prices every 18 months
  • Belief Reward points just for being a customer
  • National Single Line and Family Belief Plans backed by our high-speed, nationwide network
  • Phone Replacement with Premium Plans
  • Overage protection and forgiveness

Highest Call Quality Performance Among Wireless Cell Phone Users In North Central Region,
    Eleven Times in a Row, J.D. Power and Associates
2011 Customer Service Champion, J.D. Power and Associates
A 2010 Most Trustworthy Company, Forbes Magazine and Audit Integrity
2010 Customer Value Enhancement of the Year Award for North America, Frost & Sullivan
2010 Readers’ Choice – Best Contract Cellular Service Provider, PC Magazine
Top-Rated Wireless Provider, Yankee Group Anywhere Consumer: 2010 US Survey Suite

U.S. Cellular received the highest numerical score among wireless cell phone providers in the North Central region of the proprietary J.D. Power and Associates 2006-2011 Wireless Call Quality Performance StudiesSM – Vol. 1 (tied in 2008
Vol. 2). 2011 Vol. 1 based on 25,019 total responses measuring 5 providers in the North Central region (IL, IN, MI, OH, WI)
and measuring opinions of wireless users about the call quality of their service. Proprietary study results are based on experiences and perceptions of consumers surveyed in July-December 2010. Your experiences may vary. Visit jdpower.com.