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Strategy:
The core objective of our
strategy is to clearly differentiate ourselves from other steel and pipe
manufacturers through superior execution of: a customer-focused commercial
strategy, delivery to market, product quality, value-added products, technical
competence and financial performance. We aim to achieve a high brand presence
in the primary markets we serve in order to support and extend our ability to
differentiate who we are and what we do from others in the marketplace.
We attempt to minimize the
volatility of our business and maximize earnings through our low cost platform
and flexibility to move finished production between plate, coil and other
different value-added products based on market trends. Our strength derives not
only from the intrinsic competitive abilities of each of the activities along
our value chain, but also from the synergistic combination of our facilities,
resulting in better service to our customers, good penetration in competitive
markets and a set of alternatives which provides a strong defense in difficult
markets. We are vigilant about maintaining low costs in each of our activities
and strive to be among the lowest cost steel products producers in the world.
We operate steel short,
which means we expect to have more outlets for steel product than steel
capacity. We purchase additional steel needs from third parties. We plan to
continue to increase our value-added mix of products without the need for
adding a green-field steel-making facility. We will continue to secure outlets
for products by close customer collaboration, partnership, joint venture or
acquisition.
We have the ability to
adopt a variety of operating configurations to match market and competitive
environments. Our employees are trained to operate within the uncertainties of
a highly competitive industry. We devote
considerable resources to making sure that employees have the skills and
motivation to manage both the individual units and the integrated whole to
maximize our competitive and financial performance.
Our
financial goals derive directly from our operating configuration and practices.
We aim not only to achieve high returns relative to our products, but also to
moderate the cyclical performance typical of most steel producers. To do, so
our investments are directed toward:
• differentiating
our goods and services to maximize revenue for each unit of output and to limit
exposure to the commodity auction
• keeping
our cost among the lowest globally
• stabilizing
our earnings through a diversity of end markets, attempting to create a buffer
for cyclical swings
• growing
the Company, including expanding our value-added product lines
We have currently targeted
a regional geographyNorth Americawhere our focus, differentiation and value
chain oriented strategy will have maximum effect. However, we actively seek
ways to extend the scope of our ability to compete in, and meet the demands of
our chosen region. Where it enhances our opportunity to grow shareholder
returns, we may expand outside North America.
Capital and Strategic Investments:
Upon completion on
December 1, 2006 of the NSG acquisition, IPSCO became a leading U.S.
producer of tubular products serving energy and certain other industrial
markets and became a leading North American supplier of tubular products to the
oil and natural gas sector. This $1.43 billion transaction represents a
strategic opportunity to broaden our energy product offering with seamless
pipe, premium oilfield connections and services. The rated annual capacities of
the seamless and welded tubular facilities acquired are 266,000 tons and
570,000 tons, respectively. The vast majority of seamless tubular sales are
value-added alloy grades. The acquisition included tubular processing and
finishing facilities located in Oklahoma, Texas and Pennsylvania with
upsetting, heat treating, threading, premium threading, straightening and
coating.
In 2006, we announced
plans for the installation of a vacuum degasser at our Montpelier, Iowa
Steelworks facility to provide a more sophisticated and extensive range of
steel products. The vacuum degasser is a metallurgical refining process which
allows production of ultra-low hydrogen steel with superior cleanliness. The
vacuum degasser will help meet the growing demand for construction applications
such as heavy equipment and bridge manufacturing and for higher strength large
diameter line pipe. The vacuum degasser is expected to be operational in the
third quarter 2007.
We also announced in 2006
the approval of a coil preparation facility and other related enhancements to
our large diameter spiral pipe mill operations located in Regina, Saskatchewan.
The new coil preparation area and equipment modifications will improve yield
and productivity, as well as increase capacity from these mills by more than
25%. Upon completion of the project, our annual large diameter capacity, which
is dependent on varying pipe diameters, may exceed 375,000 tons. The coil
preparation facility is expected to be completed by the third quarter 2007.
In January 2007, we
announced the expansion of our large diameter pipe facility located in Regina,
Saskatchewan. The expansion will include an additional pipe forming mill and
related finishing equipment which will increase the capacity, productivity and
flexibility of the existing facility. This will further increase our nominal
large diameter spiral pipe capacity to 500,000 tons by early 2008.
We also announced plans
for the construction of an Oil Country Tubular Goods (OCTG) heat treat facility
adjacent to our Blytheville, Arkansas pipe mill. This new facility will produce
heat treated OCTG in 2 3/8 inches through 5 1/2 inches diameters. Commercial production is expected to begin in the third quarter of
2007. The facility will increase our OCTG heat treat capacity by an additional
100,000 tons annually. Combined with the previously announced heat treat
facility in Baytown, Texas and existing heat treat capacity in Calgary,
Alberta; Catoosa, Oklahoma;
Koppel and Ambridge, Pennsylvania; our total tubular heat treat capacity will
increase to 575,000 tons annually.
Capital expenditures in
2006 were $101 million excluding the NSG acquisition. We continue to invest in
improving both our steel and pipe making capabilities and to further expand the
ongoing development of IPSCOs range of value-added products consistent with
our high levels of capacity utilization. We continually review potential
projects that target cost reductions, capacity or product line expansion, and
strategic support. Before approval, these projects must anticipate a return in
excess of our risk-adjusted cost of capital. Current expectations for capital
spending in 2007 are approximately $300 million reflecting approximately $230
million of strategic projects and $70 million in maintenance and compliance.
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