In the changing landscape of health care, one thing remains a constant — the importance of keeping our customers first. At WellPoint, we want to make sure that our associates remember this in their day-to-day dealings with our affiliated health plan members, providers, and business partners.

CULTURAL SHIFT

Energized by new leadership and business success, WellPoint underwent a company-wide culture conversation, which included input from thousands of associates. CEO Joseph Swedish participated in an associate listening tour — visiting company sites across the country, talking one-on-one with associates and encouraging conversation about what it means to be a consumer-centric company. What Swedish learned translated into a campaign that reinvested in our core strengths and set a clear path to an even more prosperous future. What resonated strongly among associates was a workplace that delivers results and strives for excellence, supports creativity and risk-taking when searching for solutions, encourages transparency, fosters engagement and empathy, and emboldens associates to do the right thing. In this time of transition for the industry and the company, WellPoint is transforming health care with trusted and caring solutions and we want to be the nation’s valued health partner. As a result of the culture conversation, our values — Accountable, Caring, Easy-to-do Business With, Innovative and Trustworthy — drive our everyday actions with all of our customers and business partners.

PROVIDER COLLABORATION

One example of this is our focus on collaboration with providers and fundamentally changing how we work with them to help drive value. Our Enhanced Personal Health Care arrangements with providers allow us to promote high-quality care both through the way we compensate providers and the support we offer to those providers as they adopt a patient-centered care model. Enhanced Personal Health Care arrangements are in place in all of our markets, and eventually will extend into new lines of business and across both primary and specialty care.

In 2013, WellPoint continued its role with the board of the Patient Centered Primary Care Collaborative, an organization dedicated to advancing an effective and efficient health system built on a strong foundation of primary care and the patient-centered medical home. The post held by WellPoint leadership underscores the company’s commitment to working with primary care physicians in driving down health care costs without compromising the quality of care. WellPoint also announced its first Vision Advisory Board designed to enhance collaboration with independent vision care providers. The Advisory Board will act as a forum to discuss industry changes impacting managed vision care, and serve as a “focus group” for developing and implementing new programs, products and services to providers and our affiliated health plan members. These boards will support our efforts to be more collaborative and be a company that is easy-to-do business with.

WellPoint is a company with an advanced culture that resonates with our associates and is changing how we do business. We are moving forward, together, working to transform health care with trusted and caring solutions. Our associates are dedicated to this and our company lives it.