Expanding Our Spanish-Language Services
We strive to improve our customers’ experiences. In January 2009 we opened the doors to a new 325 seat customer service and claims call center in McAllen, Texas, which will provide unparalleled Spanish-language services to our more than 300,000 Hispanic policyholders.
Providing the Protection Our Customers Need
We are committed to strengthening the relationship with our more than 772,000 policyholders by offering products and services that are easier to use and offer better value than alternatives. Another goal is to deploy innovative new products and services that will broaden our customer base.
We recognize that people have different lifestyles, needs and financial resources; so we offer three different custom personal auto insurance products rather than the “one size fits all” product offered by most competitors. We also understand that affordability is important. We can offer more affordable insurance because of a low cost structure that rests on a foundation of operational efficiency built with the cost conscious customer in mind.
In addition to personal auto products, we offer coverage for commercial vehicles and classic automobiles. During 2008 we relaunched our Commercial Vehicle program in several states with a redesigned product that has proven to be attractive to our customers and agents. We also recently introduced a new standard automobile product in Los Angeles to meet the current unmet insurance needs of more acculturated Hispanics. These individuals seek standard auto insurance that offers higher limits and broader coverage. We will be introducing this product in other states during 2009.