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McCormick At-a-Glance
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Consumer Business
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Industrial Business
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What We Do
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Make food taste great with seasoning blends, spices, herbs, extracts, sauces, marinades and specialty foods marketed as our brands and private label products. |
Help our customers make food taste great with seasoning blends, coating systems, wet flavors, compound flavors and more. |
Our Customers
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Retail outlets that include grocery, mass merchandise, discount and drug stores. |
Food manufacturers and food service customers that we serve both directly and indirectly through distributors. |
How We’re Doing
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Achieving a leading share in our largest markets:
- Nearly 50 percent market share in the United States, the United Kingdom and the Netherlands.
- More than 50 percent market share in France and Canada.
Achieving category leadership with our brands including:
- McCormick in the United States and Mexico.
- Schwartz in the United Kingdom.
- Ducros in France.
- Club House in Canada.
- Silvo in the Netherlands.
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Achieving a leading share in key markets:
- Sales of snack seasonings.
- Sales to food distributors.
Continually increasing our well-recognized reputation with the industry:
- Our capabilities and expertise in culinary, sensory and other areas make us stand out from our competitors.
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How We’re Growing
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Developing innovative new products:
- Growing consumer demand for great flavors and convenience.
Increasing our marketing effectiveness:
- Better promotion, advertising and merchandising.
Expanding our distribution:
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Into new markets in Europe and the Asia/Pacific region.
- With acquisitions of niche brands and products that complement our existing brands and products.
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Supporting the global expansion of our industry-leading customers:
- Expansion of our capabilities where our customers are growing - Europe and the Asia/Pacific region.
Building current and new strategic partnerships:
- Focused resources on increased collaboration.
Developing consumer-preferred value-added products:
- Drive sales and expand margins.
- Target high-growth trends - wellness, convenience and indulgence.
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