Creating value elicits excitement. Loyalty. Devotion. Passion. Fun. It means delighting our guests, respecting our team members, supporting our communities and delivering superior shareholder returns. So how is value created?

Is value created by product design or price? Is it about a convenient store location or a convenient store layout? Is value about the payment options offered or the smile of the cashier who rings you up? Is it about a company's brand or its commitment to communities?