A leading supplier of
office supplies, furniture and
technology, Staples, Inc. fulfills the office needs of businesses around the globe, from small to large
corporations. Staples has
aggressively grown to become a Fortune 500 company with over $9 billion in annual sales in 1999, while remaining committed to
customer service and recognizing employees as valuable resources.
Two of the company's fastest growing sales divisions – Staples National Advantage and Staples Business Advantage – target the Fortune 1000 and medium to large regional businesses. In order to effectively compete in these markets, each division's sales team strives to learn everything they can about a prospective client's
business and industry, then
develops office and technology
supplies programs that combine superior service and products
with significant cost savings for their customers.
Before Business Browser,
the sales team relied upon
a single, static database residing on a personal computer to do much of their prospecting and client research. But sales
professionals not only objected to the inefficiency and limits on their mobility, they also raised serious concerns about timeliness and accuracy of the data source –
a quarterly updated system
that rapidly became outdated. Management responded by
searching for a source of
business information that five,
10 or even 50 users could
access simultaneously wherever they might be, while also meeting the sales team's demand for
accuracy and online immediacy. Staples selected OneSource.
Today, both divisions have
adopted Business Browser
as an essential selling tool.
Armed with Business Browser,
each sales person possesses the confidence and competitive
advantage that superior knowledge provides, yet spends less time
finding information and
more time using their knowledge connecting with current and prospective customers. Empowering each individual
with Business Browser has
helped make it possible for
Staples and the team to reach their collective goals
