| Since 1976 Josephine Chaus has been a spirited player in the
fashion industry. By offering the clothing women need together with
the comfort and style they want, the company expanded. In the
workplace, women relied on the Josephine Chaus Collection to provide
them with a look that met the corporate dress code with the style of
the time. Its sportswear line, marketed under the Josephine Chaus
Sport name, allowed for casual and comfortable clothing that worked
as hard as the women wearing it. Both collections were stylish and
represented high quality at the best value.
Today, the Josephine Chaus name still represents the same
quality, value and attention to fashion trends. A leader in
identifying the industry-sweeping trend of more relaxed,
separates-oriented dressing in the workplace, Josephine Chaus
continues to design clothes that reflect the demand for softer
dressing in the work place.
In 1999 Josephine Chaus launched two additional clothing lines:
Josephine Chaus Studio, business casual apparel, and Josephine Chaus
Essentials, better career separates. Together with the re-branded
Josephine Chaus collection, career sportswear, and Josephine Chaus
Sport, casual sportswear, Josephine Chaus will establish itself as a
lifestyle brand and will serve to better meet women's diverse
wardrobe needs.
The future of Josephine Chaus is bright indeed. The combination
of an experienced management team, lead by Josephine Chaus herself,
and revitalized product lines promises to drive the company forward.
Long term growth will be achieved through a push to increase the
space allotted to Josephine Chaus products in stores that already
carry the brand, enter new doors of these stores and expand into
additional stores. As its recognition and appeal grows, Josephine
Chaus will continue to be defined by what today's working woman
wants: clothing that is the perfect combination of quality, fashion,
and value. |
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