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Expanding Successful Brand
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HORMEL SELECT CHILI Hormel Foods is bringing its retail chili expertise to the foodservice industry. Available in with beans and no beans varieties. |
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The extraordinary growth and future potential of Always Tender
fresh pork prompted the introduction at midyear of Always
Tender flavored beef The line includes peppercorn, teriyaki,
Italian and grill flavored beef filets and raises to 19 the number
of flavored pork and beef products available under the Always
Tender brand.
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JENNIE-O CAJUN-FRIED SPLIT TURKEY BREAST Designed for the service deli and foodservice customer wishing to add a popular consumer favorite to their product lineup. |
Buoyed by this overwhelming success in retail grocery stores,
the Always Tender brand was introduced to the foodservice
trade, including fine dining and casual restaurants, with very
positive results. The range of menu items - boneless loins,
boneless tenderloins, portion-controlled boneless chops, fresh
ham roasts and Boston butt roasts - impressed chefs who
found the new, enhanced product line outperformed conventional pork.
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PATAK'S AUTHENTIC ETHNIC FOODS The spicy ginger & garlic, mild curry and tangy coriander & lemon marinades offer an ideal entry point to Indian cuisine. |
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Kid's Kitchen shelf-stable entrees continued to show consistent growth in dollar sales and volume, benefiting from increased distribution, greater advertising and promotion and category consolidation. A Kid's Kitchen cheezy mac 'n franks increased to 13 the number of microwaveable items now offered through this very popular line. The development of a new "kid friendly" all-plastic cup, offering an easy-open benefit as well as improved
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HORMEL GOURMET HAMS Rosemary, mesquite smoked, citrus and peppered flavored hams for the service, deli. |
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Hormel chunk meats - ham, turkey and chicken - moved
into the number one unit share position in its category. Three
seasoned chunk breast of chicken varieties - lemon pepper,
tomato basil with garlic and Southwest - were moved into test
markets late in the fiscal year. Each product is 98 percent fat
free, an appealing factor for today's health-conscious consumer,
and is marinated in a seasoned broth before cooking
for enhanced flavor.
With a five percent sales increase, Hormel real bacon bits and
Hormel real bacon pieces became the bacon topping category
leader in unit and dollar sales. As a complement to the line,
Hormel crispy real bacon chips were created, using new, patent
pending technology developed by the company's research and
development team. This innovative product assures consumers
of receiving an improved crispy texture and real bacon quality
that remains crunchy even when mixed into a salad versus that
offered by imitation soy products.
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