Three new and unique items
now in introductory test
markets are expected
to attract younger, more
upscale consumers to
Also within the Mediterranean category of ethnic foods,
Marrakesh Express couscous realized strong growth from the
couscous grande toasted Israeli couscous introduced in 1999.
The easy-to-prepare side dishes are available in four flavors-sun-dried
tomatoes, roasted garlic, roasted red pepper and
toasted onion. An unflavored, all-natural Marrakesh Express
couscous, in a 25.2-oz. resealable canister, is the only product
of its kind on the market. Sales were outstanding. One unique
and innovative product concept was the development of
Marrakesh Express Spuds!, a five-item line of flavored potato
cups that competes in the dehydrated potato category.
Consumers need only to add hot water and the single-meal
varieties - white Cheddar with chives, mushroom herb, roasted
garlic, sharp Cheddar with bacon and sour cream with chives are ready in five minutes. Sales and distribution within the
Peloponnese line of Mediterranean foods were driven by kalamata
olives, pitted olives and roasted sweet peppers.
HORMEL CANADIAN-STYLE BACON
A consumer favorite now available in
pizza-style, breakfast-style, sandwich-
style and chunk-style varieties.
The Dona Maria and Bufalo brands also performed well due to
a marketing strategy that focused on high-consumption core
consumers. Dona Maria mole, Dona Maria nopalitos and
Herdez salsa verde are market leaders in the core Southwest
markets in which they compete.
The fastest growing ethnic trend is Indian food and the Patak's
brand is the number one brand, offering a broad lineup of
sauces, marinades and condiments to help the novice cook
create the taste of authentic Indian cuisine. Sales of Patak's
cooking sauces reached double digits with Patak's Tikka Masala
cooking sauce and Patak's Korma cooking sauce top performers.
The House of Tsang family of Asian specialties enjoyed good success
with its line of Hibachi Grill sauces. Thai peanut sauce and
Kobi steak sauce were added to the existing line of sweet ginger
sesame, spicy Hunan smokehut and Tokyo teriyaki sauces.