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Additional Marketing Initiatives
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CHI-CHI'S FIESTA GRILL SAUCES Introduced as a marinade for meat or poultry or for basting during cooking. |
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Within foodservice, the Bread Ready line of presliced and preportioned meats for sandwiches continued to show excellent growth because of the convenience and quality control benefits. A Bread Ready prosciutto and Bread Ready capocollo were added in fiscal 2000. Dan's Prize expanded its line of precooked
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JENNIE-O TURKEY VARIETY PACK Vacuum-packed to ensure complete freshness, four flavors are offered in an exact-weight 12-oz. package. |
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Jennie-O Foods addressed deli and foodservice operator concerns for labor, food safety, portion control and product handling with a fully cooked and seasoned Jennie-O Cajun split breast. An apple cinnamon turkey breast was added to the Jennie-O Regional Favorites turkey breast line. Jennie-O rotisserie turkey, comprised of boneless and bone-in breast and offered in Cajun and oven roasted flavors, had an extraordinary year. Especially strong volume increases were achieved for Jennie-O presliced meats, such as oven roasted turkey breast, smoked turkey breast, turkey ham and turkey bologna, as foodservice customers turned to more convenient, less
PELOPONNESE MEDITERRANEAN SPECIALTIES Mediterranean salsa, red pepper and almond, kalamata olive and muffaletta spread products are perfect with breads, crackers, salads and pastas. |
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Heightened marketing efforts by Hormel HealthLabs helped
drive record volume for the third consecutive year. Impressive
gains were made in the thickened beverage and frozen supplement
categories. Internationally, business was very strong with,
expansion of Thick & Easy instant food thickeners into South
America, eastern Europe and southeast Asia. The Specialty
Products Division's line of private label premium puddings,
sugar-free gelatin and sugar- and fat-free instant puddings
recorded another year of growth. Building upon its reputation
as a premier ingredient supplier to the food industry, a new line
of sun-dried tomatoes, dried mushrooms, dried peppers and
roasted red peppers was marketed under the Great Beginnings
entree makers brand. A shelf-stable chicken paste was introduced
under the well-known Building Blocks concentrated meat
stocks brand.
Gourmet America, the company's specialty foods importer,
now services over 350 distributors with its diversified portfolio
of gourmet products. Included are Italian balsamic vinegars,
French mustards, Spanish and Moroccan anchovies, roasted
piquillo peppers and artichokes and French truffles and truffle
oils. Gourmet America has been part of the Hormel Foods
organization since 1990.
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