Analyzing where and how to find new markets
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With nearly two thirds of our sales coming
from outside of the United States, our marketplace clearly is not limited by geography.
And while our clients produce everything from diet soda to the latest miracle drugs, they
share one common trait: they need precise scientific tools that they can depend on. In the HPLC market, currently estimated at $2 billion
annually, Waters is the market share leader. The pharmaceutical industry is our largest
market, and all indications are that it will continue to grow at a rapid pace. Current
spending for research and development is at an all-time high. In addition, regulatory
bodies around the world are making it faster for companies to get important new drugs to
the public. Or use existing drugs for new purposes. The chemical industry is another one of our
large market segments. Our 1996 acquisition of TA Instruments, Inc. is allowing us to
provide a wider range of products to our chemical industry As we approach new markets and try to gain a
larger share of established ones, we will increasingly take advantage of our wide range of
products. Waters offers all three keys to the success of the HPLC procedure: a high
performance instrument, powerful data management software and Another important way that we plan to engage
new markets is by giving scientists a better way to move data around the corner or around
the globe. This year, several important customer accounts began the move to standardize
their worldwide software network using our new |
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