With
the proper foundation solidly in place namely our management
team, common operating system and market presence in attractive
markets we achieved consistent quarter-by-quarter operating
earnings growth. The fourth quarter of 2002 represented the
seventh consecutive quarter of operating earnings growth.
This
increasing profitability was due, in part, to our concentration
on several fundamental areas. For example, we hired the
best banking professionals in our markets. We also focused
on top-line revenue growth in 2002 through increased earning
assets and various fee income initiatives. In addition,
we worked hard to improve our efficiency ratio and core
credit quality measures.
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We
also introduced an on-going, customer-focused sales process
which we call Elevate with the goal of creating a new sales culture
within the company. Elevate, which builds on our customer-focused traditions,
has helped accelerate top-line revenue growth through increased product
referrals and product sales. This ultimately contributes to our consistent
earnings growth.
In
short, we achieved our goal of consistent earnings growth growth
that has been reflected in our stock performance. The total
market return, including dividends, for The South Financial
Group stock increased 19% in 2002, outpacing financial industry
and market indexes.
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