The Progressive Corporation 2013 Annual Report

Progressive Corporation
Annual Report


About Progressive

The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle policies, and a market leader in commercial auto insurance based on premiums written. Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive rates and innovative products and services that meet drivers’ needs throughout their lifetimes, including superior online and in-person customer service, and best-in-class, 24-hour claims service, such as its concierge level of claims service available at Service Centers located in major metropolitan areas throughout the United States.

Progressive companies offer consumers choices in how to shop for, buy, and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat, and recreational vehicle insurance, through more than 35,000 independent insurance agencies throughout the U.S. and directly from the Company online, by phone, or on mobile devices.


The idea that customers benefit from engagement with their insurance needs is part of Progressive’s philosophy. Encouraging the use of products and services that foster active involvement, we can improve the experience for everyone. For this reason, we chose engagement as the theme for this year’s annual report. To represent this idea, the world-renowned painter Felice Varini was asked to create a site-specific artwork at Progressive’s headquarters in Mayfield Village, Ohio. The immersive painting is different for everyone who engages with the space and reflects their own unique viewpoint. This painting is a permanent addition to Progressive’s growing collection of contemporary art. More ›


In December 2013, Progressive welcomed the Swiss artist Felice Varini to its corporate headquarters. Stepping into the precise point of view from which Varini conceived the painting, a beautiful pattern of hollowed discs magically appears. The pattern appears to the viewer’s eyes like a transparent overlay of color, as if it’s hanging in the air above a highly trafficked cafeteria area. This engagement between the viewer, the space, and the painting is central to Varini’s work. More ›


However, when viewed outside of the artist’s original eyeline, a different story is told. From almost all angles, abstract shapes sporadically cover the space. The pattern folds and twists on the space’s ceiling, beams, and windows, creating a unique engagement with the environment. Viewers have the experience of walking up to the painting and then through it, outside of it, and behind it. Varini is as interested in what happens outside the point of view as much as the “engaged” view.