The Progressive Corporation Shareholders’ Report

Five-Year Financial Highlights

(billions — except per share amounts)

Nine Months Ended
September 30,
Years Ended December 31,
2014 2013 2013 2012 2011 2010
Net premiums written $ 14.0 $ 13.3 $ 17.3 $ 16.4 $ 15.1 $ 14.5
Growth over prior period 6% 6% 6% 8% 5% 3%
Net premiums earned $ 13.5 $ 12.8 $ 17.1 $ 16.0 $ 14.9 $ 14.3
Growth over prior period 5% 7% 7% 7% 4% 2%
Total revenues $ 14.2 $ 13.6 $ 18.2 $ 17.1 $ 15.8 $ 15.2
Net income $ .91 $ .87 $ 1.17 $ .90 $ 1.02 $ 1.07
Per share $ 1.53 $ 1.43 $ 1.93 $ 1.48 $ 1.59 $ 1.61
Underwriting margin   7.1%   6.7%   6.5%   4.4%   7.0%   7.6%

(billions - except shares outstanding, per share amounts, and policies in force)

Nine Months Ended
September 30,
Years Ended December 31,
2014 2013 2013   2012 2011 2010
At Period-End
Common shares
outstanding (millions)
  589.2   600.0   595.8   604.6   613.0   662.4
Book value per share $ 11.77 $ 11.32 $ 10.39 $ 9.94 $ 9.47 $ 9.13
Consolidated
shareholders’ equity
$ 6.9 $ 6.8 $ 6.2 $ 6.0 $ 5.8 $ 6.0
Market capitalization $ 14.9 $ 16.3 $ 16.2 $ 12.8 $ 12.0 $ 13.2
Return on average
shareholders’ equity
                       
Net income   18.1%   17.5%   17.7%   14.5%   16.5%   17.1%
Comprehensive income   19.7%   16.9%   19.0%   17.4%   15.0%   22.3%
                         
Policies in force (thousands)                        
Personal Lines                        
Agency — auto   4,784.6   4,842.4   4,841.9   4,790.4   4,648.5   4,480.1
Direct — auto   4,453.4   4,172.3   4,224.2   4,000.1   3,844.5   3,610.4
Special lines   4,081.8   4,040.7   3,990.3   3,944.8   3,790.8   3,612.2
Total Personal Lines   13,319.8   13,055.4   13,056.4   12,735.3   12,283.8   11,702.7
Growth over prior year   2%   2%   3%   4%   5%   7%
Commercial Lines   517.8   524.7   514.6   519.6   509.1   510.4
Growth over prior year   (1)%   0%   (1)%   2%   0%   0%
                         
Industry net premiums written1   NA   NA $ 174.5 $ 168.0 $ 163.3 $ 160.1
Market share2   NA   NA   8.7%   8.5%   8.1%   7.9%
Nine Months Ended
September 30,
Years Ended December 31,
2014   2013   2013   2012 2011 2010
Stock Price Appreciation (Depreciation)3                        
Progressive (1.3)%   30.7%   30.9%   15.4% .2% 16.9%
S&P 500   8.3%   19.8%   32.4%   15.9%   2.1%   15.0%

1 Represents private passenger auto insurance market net premiums written as reported by A.M. Best Company, Inc.

2 Represents Progressive's private passenger auto business, including motorcycle insurance, as a percent of the private passenger auto insurance
market.

3 Represents average annual compounded rate of increase (decrease) and assumes dividend reinvestment.

NA = Not Available.

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