As a large food company, there are major
health, environmental and social issues
that go beyond short-term profitability
that must shape our business if we are
to realize a sustainable future. On the
environmental front, we are undertaking
multiple initiatives in conjunction with
key customers to reduce packaging and
improve its recyclability, track our
greenhouse gas emissions and the miles
it takes to produce and deliver food
products. Increasingly and importantly,
sound environmental practices are
becoming a key component of competitive
advantage. In 2008, we are undertaking
a comprehensive planning process to
measure our environmental footprint,
coordinate cross-company mitigation
activities and define our longer-term
environmental objectives. In short,
moving beyond compliance to
self-directed environmental action.
On the health front, nutrition
is a fundamental element of our innovation
strategies. Across our portfolios we
have a range of products that provide
consumers with added nutritional benefits
including reduced sodium and the
addition of healthy ingredients like
inulin, fibre and Omega 3. Our Dempster's
brand is synonymous with premium
nutrition in the fresh bread market; our
Maple Leaf Simply Fresh products deliver
reduced sodium choices; and we are
providing consumers the benefit of whole
grains in fresh pasta and in-store bakery
products under our respective NutriWise
and Wholesome Harvest brands. Aligning
with our philanthropy strategy to leverage
our capabilities and expertise to deliver
nutritious food products to those in need,
we generously donated meat and bread
products last year and supported the
positive contributions of our employees
to local community initiatives.
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