Slide 18 of 23
Notes:
- Importantly, our success is not built on yesterday’s reputation.
- [click] The wines in our portfolio are winning awards and high scores from leading critics every year. These are just a few of the 90-plus scores we’ve won recently. Consumers notice and so does the trade, and our reputation will help us succeed with the sales-building strategies we are pursuing.
- Awards are important because industry fragmentation leads to brand and SKU proliferation, and in turn, consumer and trade reliance on opinion molders to help purchase decisions.
- [Pause so screen can build]
