Slide 11 of 18
Notes:
- At the other end of the price spectrum, our research told us that a non-traditional package, like these single-serving bottles of Woodbridge, was very much in keeping with consumer attitudes toward the brand. We sell them individually or in these ready-to-go four-paks. You can see that these have screw cap closures. We are now investigating plastic bottling as a way to extend the product into new usage occasions.
