2004 Annual Report
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2004 Annual Report |
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Another great product sets us apart. |
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There is nothing skin deep about the CVS approach to health and beauty. We are the exclusive U.S. distributor of Finland's Lumene® line of beauty care products, and we carry France's premium Avène® and Vichy® brands as well. Lumene is our largest exclusive beauty brand. Its high quality and affordability appeal to women who might otherwise do their shopping at the department store. In fact, 40 percent of our Lumene customers are new to the skin care category at CVS.
Total sales of exclusive and private label products, with their higher margins, exceeded $1 billion in 2004 as we continued to differentiate our offerings throughout the store. For example, our new private label BloodStop® band-aids use proprietary M-doc technology that stops bleeding faster. Also, we recently acquired exclusive rights to the Nuprin® brand and are offering its high quality to our customers at value pricing. More importantly, we are leveraging Nuprin's popularity as an analgesic to introduce a line of allergy, cough and cold, and external pain-relief products exclusive to CVS. Our unique offerings don't stop there. In 2003, we became the first national pharmacy retailer to install self-service digital photo kiosks chain-wide. We followed up by being the first to offer printing from digital camera phones, the first to offer uploading of digital images to the Web for next-day, in-store pickup, and the first to offer a one-time-use digital camera with a preview function. The success of our digital photo efforts is driving growth in the photo category, expanding our share, and bringing new customers into the store. |
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Beauty advisors are just one of the ways we help make shopping |
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| © 2005 CVS CORPORATION::INVESTOR.CVS.COM |