Accelerating performance
The power of our brand
What's the driving force behind AFC's strengthening pace in 2006? More than anything, it's the singular power of the Popeyes® brand. We own one of the most highly differentiated brands in the Quick Service Restaurant (QSR) industry. And we continue to add value to the Popeyes brand by focusing our resources and energy on new and better ways to connect with our customers. In 2006, that included opening 142 new restaurants worldwide.
It's all about the food
Whether it's our world famous chicken, seafood or jambalaya, we deliver something no one else in the QSR industry does — the special taste of New Orleans. The food turns first-time customers into loyal, repeat guests. The food fuels system-wide sales, which increased 7.0 percent versus fiscal 2005. And the food unites us with approximately 350 Popeyes franchisees worldwide.
Putting business on the fast track
We're developing new ways to increase performance at Popeyes — from improving speed of service to helping operators increase the profitability of their restaurants. We've enhanced unit economics, strengthening the domestic and international franchisee business model by developing more efficient kitchen, food preparation and food delivery processes. We're addressing and improving food costs by streamlining and centralizing our supply chain. And we're aggressively pursuing promising, new top-line marketing opportunities, such as text messaging and national cable advertising. Our overall efforts are already beginning to pay off. We experienced 1.6 percent same-store sales growth in 2006.
A little something extra
At Popeyes, our brand personality is rooted in the lively Cajun culture of Louisiana. Part of that heritage is "Lagniappe" (pronounced LAN-yap), a word that means "a little something extra," which is what we deliver with every meal we serve. It is so important that every Popeyes employee takes the Lagniappe Pledge, which promises something extra in every guest experience: hot, fresh, flavorful food on every visit; a clean, comfortable, welcoming environment; and a promise to serve guests quickly, accurately and with a smile.