

Turning great brands
into leading brands.
Direct-store-service (DSS) turns great ice cream brands into
leading ones.
Ice cream is America's dessert, and Americans, from kids to
seniors, enjoy a wide variety of ice cream flavors and styles.
Segmentationdeveloping great ice cream products for every
taste has been and remains essential for ice cream brands
to grow. While great brands attract consumer interest, what
drives consumer purchases is product quality, flavor selection,
and consistent availability.
Dreyer's has developed a broad portfolio of great ice cream
brands and built them to market leadership through the only
nationwide direct-store-service system in the category. Dreyer"s
DSS advantage has made its portfolio of company brands both
the fastest growing in the category and the grocery channel
share leader.