Table of Contents

Letter

Summary Financials

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pp	Table of Contents
	Front Cover
1	Forward
2	Introduction
3	Brand Portfolio
4	Financial Highlights
5	Financial Charts
6	To Our Shareholders
11	Editorial Introduction
12	Editorial
22	Editorial Conclusion
24	Summary Financials
30	Corporate Data
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	Back Cover
	10k
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T H E E V O LU T I O N T O D I R E C T-S T O R E -S E R V I C E When Gary Rogers and Rick Cronk bought Dreyer÷s in 1977, the ñpack and peddleî distribution system had run up against challenges. Grocery stores had grown much larger and the breadth of food items in every category had increased significantly as food companies began to segment their lines to broaden their appeal. With this product proliferation, direct-store-delivery (DSD) vendors now had to carry many more items on their trucks to meet consumer demand and avoid out-of-stocks on their grocers÷ shelves. Branded product leaders, like Coca-Cola and Frito-Lay, were the first to adapt their own DSD systems to meet this challenge. In similar fashion, Dreyer÷s recognized that the best way to increase in-stocks and eventually sales for its own growing product line, was to customize service for each of its grocery customers. This meant implementing computer-assisted ordering technology so that the company÷s route salespeople could track sales and forecast which Dreyer÷s Grand ice creams were most likely to meet demand at any given grocery. These sales trend and flavor prefer-ence forecasts, combined with promotional schedules, became the basis for custom delivery orders tailored to each store. With ever-improving sales and distribution capabilities, Dreyer÷s route salespeople could restock each store with a full assortment of Dreyer÷s Grand Ice Cream on every visit. The adoption of computer-assisted ordering began Dreyer÷s transition from basic delivery to a new era of information-based distribution service.

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