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The
Bank
The Bank provides
a complete range of retail and commercial banking services that
compete directly with major regional banks. Loans consist of commercial
loans to middle market businesses, loans to individuals, commercial
real estate loans, residential mortgages and construction loans.
The Bank also originates and purchases residential and commercial
mortgage loans to sell to investors with servicing rights retained.
The Bank also promotes residential and commercial construction financing
to builders and developers and acts as a broker in the origination
of multi-family and commercial real estate loans. In addition, the
Bank offers a broad array of fee income products including merchant
card services, letters of credit, accounts receivable financing,
customized cash management services, brokerage and mutual funds,
trust and private banking activities.
The Bank maintains
a staff of professional treasury management marketing officers who
consult with middle market companies to design custom cost-effective
cash management systems. The Bank offers a full product line of
cash concentration, disbursement and automated information reporting
services and a full suite of Internet products comparable to those
offered by any major regional bank. Through the Bank continued investment
in new technology and people, the Bank has been able to attract
some of Houston largest middle market companies to utilize the Banks treasury management products. The Bank has also been able
to attract new loan customers through use of the Banks treasury
management products, such as an image-based lock box service and
controlled disbursement and sweep products, which allow borrowers
to minimize interest expense and convert excess operating funds
into interest income. Through the use of an interactive terminal
or personal computer, the Bank NetStar system provides customers
with instant access to all bank account information with multiple
intraday updates. The Bank makes business communication more efficient
through Electronic Data Interchange (EDI),
which is an inter-organizational computer-to-computer exchange of
business documentation in a standard computer-processable format.
Through the use of EDI and electronic payments, the Bank can provide
the customer with a paperless funds management system. Positive
Pay, a service under which the Bank only pays checks listed on a
legitimate company issue)file, is another
product which helps prevent check fraud. The Bank average commercial
customer uses five treasury management services. Because these services
help customers improve their treasury operations and achieve new
efficiencies in cash management, they are extremely useful in building
and maintaining long-term relationships.
The Bank has
a retail presence in 33 locations throughout the Houston metropolitan
area. Such locations are emerging as an important source of bank
funding and fee income. Retail products consist of both traditional
deposit accounts such as checking, savings, money market accounts
and certificates of deposit, and a wide array of consumer loan and
electronic banking alternatives. The Bank is putting a strong emphasis
on the cultivation of retail market opportunities and on its retail
staff to help expand and deepen customer relationships.
The Bank maintains
a strong community orientation by, among other things, supporting
active participation of all employees in local charitable, civic,
school and church activities. Several banking offices also appoint
selected customers to a business development board that assists
in introducing prospective customers to the Bank and in developing
or modifying products and services to better meet customer needs.
Competition
The banking
business is highly competitive, and the profitability of the Company
will depend principally upon the Company ability to compete in its
market area. The Company competes with other commercial and savings
banks, savings and loan associations, credit unions, finance companies,
mutual funds, insurance companies, brokerage and investment banking
firms, asset-based non-bank lenders and certain other non-financial
institutions, including certain governmental organizations which
may offer subsidized financing at lower rates than those offered
by the Company. The Company has been able to compete effectively
with other financial institutions by emphasizing technology and
customer service, including local office decision-making on loans,
establishing long-term customer relationships and building customer
loyalty, and by providing products and services designed to address
the specific needs of its customers.
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