Chairman's Letter Financial Highlights Armstrong Business Segments Floor Products Building Products Wood Products Directors and Officers Corporate Data Corporate Profile
 




Worldwide leader in manufacturing and marketing branded vinyl, laminate and linoleum floor coverings to residential and commercial markets.
Business mix evenly split between commercial and residential, with sales for improvement projects outpacing new construction by a margin of three to one.
Redecorating, remodeling and new-home construction drives demand for residential products.
Renovation and new construction drive demand for commercial products in industry segments that include schools, offices, retail, hospitality, hospitals and light commercial applications.
North America accounts for nearly two-thirds of the business, with the balance coming primarily from Western and Central Europe.
Worldwide leader in manufacturing and marketing acoustical ceilings and suspension systems for commercial and residential applications.
Business mix is almost 90 percent commercial, with more than two-thirds in improvement projects and the balance in new construction. The residential market, more than 10 percent, is primarily in improvement projects.
Commercial products are used worldwide in new construction and renovations in offices, healthcare, education, retail, hospital and other segments.
Residential products are designed for homeowner remodeling projects, providing decorative alternatives for ceilings throughout the home.
Building Products is Armstrong's most geographically diverse business, supported by local sales organizations around the world and regional manufacturing.
The U.S. market leader in hardwood flooring, one of the fastest-growing segments of floor coverings, with such major brands as Bruce®, Hartco® and Robbins®.
Business mix is primarily residential, with more than half of sales coming from new construction and the rest from improvement projects.
Commercial lines include hardwood and impregnated hardwood used primarily in retail and hospitality markets.
Fifth-largest U.S. maker of kitchen and bath cabinets.
More than 90 independent distributors in North America.
A leader in technological innovation for new products and processes.
Residential customers are reached through independent flooring-specialty dealers, national and regional home center chains, and home builders and building subcontractors.
Commercial customers include interior designers and architects, building owners, facility managers and contractors.
Key influencers and decision-makers in the commercial market include architects, interior designers, facility managers and building owners.
Commercial customers include independent acoustical ceiling distributors and contractors.
Residential customers are served through retail channels, including national home-center chains and wholesale distributors who serve more than 10,000 retail locations in America.
Independent distributors who sell to independent flooring-specialty retailers and specialty chains, national and regional home-center chains, residential remodeling contractors, residential builders and subcontractors, commercial flooring contractors, and architects, interior designers and facility managers.
Revitalize our trusted brand and the products we market with innovations in look, feel and performance, increasing investments to drive awareness and predisposition for Armstrong.
Become more customer focused, building relationships with all the decision-makers in the buying process.
Provide the broadest portfolio of commercial products in step with global design trends.
Provide superior solutions to customer requirements, bringing more value to ceilings.
Add distribution channels for new categories of ceiling products to expand the customer base.
Contine to manage global markets effectively and efficiently.
Build on existing portfolio and further communicate to market segment decision makers the value added offer for Ceiling Systems, including metal, wood and core product families.
Develop differentiated products with a competitive advantage.
Make the production process more efficient, with lower costs and more predictable yields.
Strengthen the distribution network with such innovative programs as e-power floor solutions™.
Keep pace with environmental standards by purchasing gatewood timber certified as harvested under the industry's "Best Management Practices."
Significant investment in merchandising and retail marketing, including traditional advertising and internet support.
Continue the rollout of new vinyl, linoleum and laminate products, that inspire homeowners and designers and deliver reliable performance.
Establish ToughGuard™ vinyl sheet flooring as the performance benchmark in residential flooring.
Help our retailers be more successful with innovative programs like e-power floor solutions™.
Introduce state-of-the-art i-ceilings™ to building owners and architects and develop rich relationships with wireless partners and sound integrators.
Continue to pursue global opportunities for specifications development.
Further penetration of residential markets.
The Internet will become an important tool for dealers and contractors.
Continued advertising and promotions to distinguish brands.
In laminates, introduce glueless floor system and proprietary techniques to reduce pattern repeats.