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Worldwide leader in manufacturing and marketing branded vinyl, laminate and linoleum floor coverings to residential and commercial markets. |
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Business mix evenly split between commercial and
residential, with sales for improvement projects outpacing new construction by a margin of three to one. |
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Redecorating, remodeling and new-home construction drives demand for residential products. |
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Renovation and new construction drive demand for commercial products in industry segments that include schools, offices, retail, hospitality, hospitals and light commercial applications. |
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North America accounts for nearly two-thirds of the
business, with the balance coming primarily from Western and Central Europe. |
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Worldwide leader in manufacturing and marketing acoustical ceilings and suspension systems for commercial and residential applications. |
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Business mix is almost 90 percent commercial, with more than two-thirds in improvement projects and the balance in new
construction. The residential market, more than 10 percent, is primarily in improvement projects. |
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Commercial products are used worldwide in new
construction and renovations in offices, healthcare, education, retail, hospital and other segments. |
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Residential products are designed for homeowner remodeling projects, providing decorative alternatives for ceilings throughout the home. |
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Building Products is Armstrong's most geographically diverse business, supported by local sales organizations around the world and regional manufacturing. |
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The U.S. market leader in hardwood flooring, one of the fastest-growing segments of floor coverings, with such major brands as Bruce®, Hartco® and Robbins®. |
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Business mix is primarily residential, with more than half
of sales coming from new construction and the rest from improvement projects. |
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Commercial lines include hardwood and impregnated hardwood used primarily in retail and hospitality markets. |
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Fifth-largest U.S. maker of kitchen and bath cabinets. |
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More than 90 independent distributors in North America. |
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A leader in technological innovation for new products
and processes. |
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Residential customers are reached through independent flooring-specialty dealers, national and regional home center chains, and home builders and building subcontractors. |
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Commercial customers include interior designers and architects, building owners, facility managers and contractors. |
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Key influencers and decision-makers in the commercial market include architects, interior designers, facility managers and building owners. |
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Commercial customers include independent acoustical ceiling distributors and contractors. |
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Residential customers are served through retail channels, including national home-center chains and wholesale distributors who serve more than 10,000 retail locations in America. |
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Independent distributors who sell to independent flooring-specialty retailers and specialty chains, national and regional home-center chains, residential remodeling contractors, residential builders and subcontractors, commercial flooring contractors, and architects, interior designers and facility managers. |
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Revitalize our trusted brand and the products we market with innovations in look, feel and performance, increasing investments to drive awareness and predisposition for Armstrong. |
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Become more customer focused, building relationships with all the decision-makers in the buying process. |
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Provide the broadest portfolio of commercial products in step with global design trends. |
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Provide superior solutions to customer requirements, bringing more value to ceilings. |
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Add distribution channels for new categories of ceiling products to expand the customer base. |
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Contine to manage global markets effectively and efficiently. |
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Build on existing portfolio and further communicate to market segment decision makers the value added offer for Ceiling Systems, including metal, wood and core product families. |
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Develop differentiated products with a competitive advantage. |
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Make the production process more efficient, with lower costs and more predictable yields. |
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Strengthen the distribution network with such innovative programs as e-power floor solutions. |
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Keep pace with environmental standards by purchasing gatewood timber certified as harvested under the industry's "Best Management Practices." |
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Significant investment in merchandising and retail marketing, including traditional advertising and internet support. |
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Continue the rollout of new vinyl, linoleum and laminate products, that inspire homeowners and designers and deliver reliable performance. |
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Establish ToughGuard vinyl sheet flooring as the performance benchmark in residential flooring. |
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Help our retailers be more successful with innovative programs like e-power floor solutions. |
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Introduce state-of-the-art i-ceilings to building owners and architects and develop rich relationships with wireless partners and sound integrators. |
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Continue to pursue global opportunities for specifications development. |
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Further penetration of residential markets. |
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The Internet will become an important tool for dealers and contractors. |
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Continued advertising and promotions to distinguish brands. |
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In laminates, introduce glueless floor system and proprietary techniques to reduce pattern repeats. |
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