www.ticketmaster.com.mx
- CIE-Ticketmaster launched Internet ticketing in 2Q98
- Provides users with information on events, venues and services such as interactive chats with artists, video digitalizing and merchandising sales
- The average time in the Ticketmaster on-line web site is 12.5 minutes
- The number of “hits” has been increasing: 4.2 million in September 1999, compared to 1.2 million in December 1998
- Ticket sales CAGR of 175% from December 1998 to September 1999
CIES’s joint venture partner Ticketmaster formed an on-line company inthe U.S. called Ticketmaster City Search (TCMS), that sells tickets to a number of events on-line. Currently, TCMS represents between 8%-10% of Ticketmaster’s Corp. Total ticket sales
Important tool for increasing CIE’s vertical integration in the future: