Tapping the New Generation: Kids City Internacional
Strategic alliance between CIE’s amusement parks subsidiary Grupo Magico and Amazing Toys de Mexico, the Mexican creator and operator of La Ciudad de los Niños, a children’s entertainment and educational concept located in Mexico City
The new business is expected to operate and develop in the medium term 200 locations in highly-concentrated children’s markets in the world, both directly as well as through third parties
Sponsorships from global companies with interests in the children’s market will play an important key role in the financing of the project: Airlines, Banks, Utilities, Food and Beverage, among others