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When Chevrolet is launching the groundbreaking new Avalanche ultimate utility vehicle, and asks your company to be a part of the team, you do what it takes to get the job done. And you look for partners with the same attitude.
Two years ago, Mitchell Rubber Products of Mira Loma, California, was asked to produce a rubber bed-liner that broke the mold, combining greater durability with more attractive design and comfort. The bed-liner had to provide effective load stabilization, hold up to extreme weather, and look good - for a long time.
Mitchell turned to Crompton for help. Employing our Royalene® EPDM polymer, Mitchell developed a compound with durability and good looks. In addition, its faster curing rate enabled Mitchell to produce more units per hour - good for Mitchell's bottom line.
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