ASIA PACIFIC

Offsetting the SARS outbreak, which caused a significant downturn in the region's hospitality and travel industries, Ecolab's Asia Pacific management team increased sales and profits in 2003 by introducing SARS-related products and services, such as widely used hand sanitizers, and by utilizing other effective growth strategies.

HIGHLIGHTS

> Aggressively worked to counterbalance the SARS downturn by seizing upon opportunities to enter new markets, including schools, commercial buildings and retail facilities. Boosted growth in core markets by organizing seminars on cleaning and sanitation practices with regional trade associations and academic institutions.

> The Ecotemp dishmachine program's strong growth played a major role in further expanding Institutional's “street” business, as well as helped win key corporate accounts.

> The Kay business enjoyed a strong year in Japan, where it leveraged its value-added approach to customer satisfaction to forge a leading supplier agreement with a major quickservice chain.

> Increased its Food & Beverage market share in Japan, China, Taiwan and Singapore by targeting beverage producers in the fast-growing cold aseptic bottling industry.

OUTLOOK

With the region's hospitality and travel industries expected to gradually recover, the Asia Pacific management team has committed itself to growth, building on the initiatives begun in 2003 and further developing its strong historic base. Additionally, acquisitions are expected to help grow the burgeoning Pest Elimination business in the region.