In
the face of rising raw material costs and continued pricing competition,
Textile Care completed a field reorganization in 2001 designed to
lay solid ground for improved performance going forward. Highlights
for
the year:
Transferred
its on-premise laundry responsibilities to Ecolab’s Institutional
Division in order to better concentrate on the commercial segment
and improve sales force efficiency.
Launched
Turbo-FlexTra Visco Conditioner, a conditioning agent that
provides commercial laundries with superior cleaning performance
at energy-saving low wash temperatures.
Executed
an aggressive SKU reduction initiative to standardize product
offerings, improve operating efficiencies, and provide consistent
performance across the division’s large and diverse customer base.
Outlook
Textile
Care has laid the foundation for top-line growth in 2002, despite
the ongoing challenges of a consolidating marketplace. The division
is responding with advanced chemistry that produces unprecedented
wash results while helping customers decrease temperatures and water
usage – true value-added, cost-reducing benefits.
