The Grease Exxpress line,
including its Fast Foam
Degreaser and High-Temp
Grill Cleaner, uses fastacting
chemistry to
significantly speed up the
grease removal process in
restaurants and
foodservice kitchens.
|
The rollout of one of the strongest slates of
new, differentiated products in recent history
propelled the Institutional Division as sales
rose 5% to record levels, improving across its
business units in 2004.
Launched a host of new products, including
Wash 'n Walk, which revolutionizes floor
cleaning by reducing grease buildup on
floors, and Grease Exxpress, which
dramatically reduces cleaning time for
restaurant grills.
Introduced the Force family of ready-to-use
light- and heavy-duty grease and soil
removers that are best-in-class solutions.
Acquired Daydots International, a leader in
food safety products such as food rotation
labels and food preparation bags, thereby
enhancing Institutional's food safety
offerings and adding a strong catalog
marketing capability to the division's
portfolio.
Drove growth with independent restaurants
via Quick Snap, a highly effective new
product line with convenient packaging and
case sizes.
Improved training programs, added sales
associates and reinforced its commitment
to preventive maintenance and outstanding
response times.
Institutional should benefit from improved
market conditions in 2005, building upon
recent strong product technology launches,
along with increased sales headcount and
improved field training. The division continues
to upgrade its anchor technologies of
warewashing, laundry and housekeeping
while building its water filtration portfolio
through new alliances with outside
technology leaders. The division will also
expand its business with independent
customers, and with the addition of long-term
care facilities and beverage line cleaning.
|
