ECOLAB

 

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Annual Report

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The Spot Mop encourages spot cleaning every 30 minutes of heavy foot-traffic areas such as movie theater lobbies, quickservice restaurants and public restrooms by featuring a lightweight, ergonomically correct handle with a mounted product dispenser.

United States
Kay

Kay achieved outstanding growth, as sales rose 16% with gains realized across all of its markets in 2004, thanks to a compelling value proposition, corporate account gains and new product innovations.

Highlights

  • Continued to drive sales in the quickservice restaurant and food retail markets, thereby gaining market share and further strengthening Kay's reputation as the leader in cleaning, sanitation and brand protection for these markets.

  • Introduced several quickservice restaurant products, including a new grill cleaner, a reformulated Glass & Multi-Surface Cleaner and Spot Mop, a unique flat mop with a quick-drying, handle-mounted cleaner.

  • Enabled online food safety and pest elimination reporting to all food retail customers as part of MarketGuard, a key cross-divisional initiative that integrates the best food safety, pest elimination and floor care solutions to help food retailers achieve the highest standards of cleanliness.

  • Entered the movie theater market and gained several chain accounts with a comprehensive cleaning program and specialty products.

  • Strengthened training and certification requirements for its field team, improved sales productivity and implemented safety and diversity initiatives.

  • Outlook

    Kay will continue to enhance its leading market position and strong corporate account relationships in 2005 to further drive growth. Kay expects continued strong gains in 2005 across all markets, driven by a healthy mix of new corporate chain accounts, organic growth with existing customers, and new product and service offerings. The division will also roll out online MarketGuard reporting to select quickservice restaurants.








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