ECOLAB

 

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Annual Report

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The discreet Gatekeeper XP offers preventive exterior protection by securing rodents before they can enter a facility.


EcoSure provides advanced quality assurance services for food safety, workplace safety and consumer experience through on-site evaluations, real-time reporting and training for foodservice, retail and hospitality managers.

United States
Pest Elimination

Pest Elimination posted strong, double-digit growth in its food retail, government and nonfood retail markets in 2004, resulting in a 10% sales gain. Sales to existing customers were also strong, thanks to innovative product offerings and exceptional service.

Highlights

  • Launched EcoPro FS to the full-service restaurant segment. The program includes the core Pest Elimination program, along with service for fruit flies and ants, which are common problems for foodservice operations.

  • Created a co-marketing program with a major distributor partner, resulting in a significant increase in "street" accounts such as independently owned and operated restaurants.

  • Introduced the new Gatekeeper and Gatekeeper XP interior and exterior rodent traps, which secure pests in discreet units disguised as heating vents.

  • Launched the Allur-Ring cockroach bait station, a portable, dual-action device that monitors and eliminates cockroaches.

  • Enhanced its service to the hospitality industry with new bed bug and fruit fly service protocols.

  • Continued its successful MarketGuard program, through which the division's offerings are marketed alongside those from the Kay and Professional Products divisions.

  • Experienced dramatic growth in its EcoSure advanced quality assurance business by focusing on an integrated approach to food safety, workplace safety and consumer experience evaluations.

  • Outlook

    In 2005, Pest Elimination expects to further penetrate its key food retail, non-food retail, quickservice restaurant and government markets. The division expects improved growth rates in its full-service restaurant and hospitality markets on the strength of new product and service offerings. Pest Elimination is well-positioned and will continue to drive growth by investing in its associates through training and additional headcount.








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