Blue Coral Solid Gold delivers
concentrated power and solid
performance to car wash
operators in a lightweight,
convenient package.
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Vehicle Care faced difficult weather
conditions in 2004, with record periods of rain
and cold that affected the entire industry, as
well as the detrimental effects of rising gas
prices. Despite these challenges, the division
increased both its market share and
operating income.
Launched next-generation products in its
solids area, including Blue Coral Solid Gold‚
which substantially improves cleaning,
efficiency and ease-of-use while reducing
equipment maintenance for in-bay
customers such as convenience stores.
Achieved record sales in its detailing
segment through new contracts with major
car dealerships, auto refurbishing and
auction chains. This important business is
less affected by weather changes and
offers attractive growth opportunities.
Established multi-year contracts with
several of the largest tunnel/conveyor
chains in the nation, gaining multiple sites
in many different states.
Introduced a strong, new Black Magic
product for the online tire dressing market.
Vehicle Care expects to show improved
results in 2005. The division will continue its
expansion strategy in the detailing, trucking
and fleet segments, as well as explore new
vehicle wash segments. In addition, Vehicle
Care plans to launch a polymer-based
protectant that helps shed water and dirt with
proven efficacy.
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