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Water Care Services enjoyed a strong year, as
it achieved 10% sales growth by focusing on
key cross-divisional sales opportunities in the
food and beverage industry, as well as
corporate accounts.
Posted strong gains in the food and
beverage industry, canning market and
corporate accounts, thanks to aggressive
cross-selling and expansion with existing
customers.
Strengthened its field organization by
increasing sales staff in key metro areas,
accomplishing division-wide training and
investing in its R&D and marketing areas.
Secured long-term contracts with key
corporate accounts, including major
customers in the food and beverage and
hospitality industries.
Launched its highly effective CanCare
technology, which prevents corrosion,
spotting and scale buildup on canned
products that utilize water for process
heating and cooling.
Enjoyed continued success of Blackwater
100, which helps prevent costly blockages
in onboard plumbing lines on cruise ships.
Water Care Services expects its investments
in sales personnel and training to accelerate
growth in 2005. The division anticipates
additional gains in its corporate account
portfolio as it continues to enhance its
product and service tools, which provide
added value to its customers.
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