The flexible
LaunderCare program
features ultraconcentrated
laundry
products designed to
enhance the efficiency
of laundry operations by
reducing washing time,
water usage and energy
costs while maintaining
whiteness and
prolonging linen life.
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Asia Pacific leveraged a 4% sales
gain to post a solid profit
improvement in 2004, led by
strong performances from its East
Asia and New Zealand businesses
that helped offset weak markets in
Japan.
Achieved strong Institutional growth with
corporate account customers and
independent restaurants. Institutional also
completed the Japanese launch of
LaunderCare, a comprehensive range of
products and equipment for on-premise
laundries at nursing homes and hotels, and
launched FlowTech, a convenient dispenser
and solid detergent for independent
restaurants.
Gained Food & Beverage market share with
its enhanced lubricant programs, which
offer superior performance for beverage
and brewery customers, and posted doubledigit
growth in China through sales to
breweries, beverage producers and
dairy plants.
Expanded its Pest Elimination business,
gaining new sales through Ecolab's Circle
the Customer approach and an emphasis on
hiring and training skilled associates.
Ecolab also entered the Pest Elimination
business in Malaysia, the Philippines
and Indonesia.
Asia Pacific plans to accelerate growth in
Australia and Japan in 2005 through new
programs and by "circling" existing customers
with additional solutions. East Asia's high
growth rate is expected to continue despite
the ongoing challenge of rising oil prices. The
MarketGuard supermarket program and
Ecolab's floor care offerings will help drive
Institutional growth, specifically in China,
Korea and Thailand. The business will also
invest in additional sales-and-service
associates and will pursue attractive
acquisitions to help drive growth.
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