The revolutionary enzymebased
Wash 'n Walk no-rinse
floor cleaner literally eats
grease off kitchen floor tiles
and grout, improving
appearance and helping to
reduce the chance of slips
and falls.
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Canada sales increased 4%, led by new
products, corporate account gains and market
share increases among independent
restaurants and breweries, as well as a
favorable economic rebound in domestic and
international travel.
Signed new, long-term Institutional
corporate account agreements and aggressively
took "street" (independent restaurant)
business from the competition through
direct sales and distributor partnerships,
resulting in double-digit growth.
Enjoyed success from the launch of several
new Institutional products, including
Wash 'n Walk and Grease Exxpress.
Introduced new Food & Beverage offerings
such as Emerald teat conditioner for the
agricultural segment, Lubodrive FP/FP+ low foam
lubrication for beverage production,
and Bottleguard ACP, which improves
cleaning and rinsing for the returnable
bottle industry.
Secured a new, multi-year corporate
account agreement with a major dairy
customer and generated significant sales
with large fisheries.
In 2005, Canada's Institutional business will
build on a strengthened route program,
momentum with "street" accounts and 2004's
new product offerings to seek attractive
growth and expand market share. The Food &
Beverage area has an aggressive plan that
encompasses a renewed focus on corporate
account gains across its markets, supported
by investments made this year in sales-andservice
associates and education.
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