ECOLAB

 

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Annual Report

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Our professional stone care line offers solutions for stain protection, cleaning, maintenance, polishing and restoration of a variety of natural stone floors.

International
Latin America

Despite ongoing political and economic uncertainties, the Latin America business had an excellent year. The region achieved 13% sales growth and improved earnings through robust growth in Institutional, Food & Beverage and Pest Elimination segments across all regions.

Highlights

  • Strengthened Institutional sales through the launch of its LaunderCare line, providing significant energy, water and labor savings for customers such as hotels and commercial laundries.

  • Continued its successful penetration of the retail supermarket segment with the crossdivisional MarketGuard program, which combines services and solutions from Pest Elimination, Kay and Professional Products.

  • Began rolling out its new natural stone care line, which offers easy, cost-effective maintenance and restoration of marble, granite and limestone floors for hospitality, retail and commercial customers.

  • Expanded geographic coverage by realigning Export businesses in Peru, Ecuador and Bolivia.

  • Outlook

    Latin America foresees continued strong growth in 2005 as it launches an array of new products and aggressively expands into new markets and new geographies. As tourism markets rebound, Institutional will benefit from new product launches in its laundry, housekeeping and retail segments. Food & Beverage will emphasize corporate account gains and new product penetration in the beverage, brewery and food markets. Pest Elimination will continue its rapid growth through geographic expansion and ongoing cross-divisional efforts.








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