The Estee Lauder Companies Inc. 2008 Annual Report

	Sensuous, introduced by Estée Lauder in July 2008, rediscovered the passion of warm, woody scents and glowing amber. The fragrance was launched with a stunning advertising campaign featuring all four Estée Lauder spokesmodels. Private Collection Tuberose Gardenia, a classic floral scent from Aerin Lauder's Private Collection, is a tribute to the elegance and sophistication that have always been part of the Estée Lauder mystique. The fragrance debuted with highly anticipated public appearances by Aerin Lauder in prestigious department stores in the United States, United Kingdom, Canada and Russia.
	DKNY Be Delicious, a fragrance from the award-winning fashion designer Donna Karan, expanded its reach to additional international markets. An apple-infused floral fragrance celebrating New York City, Be Delicious has wide global appeal. DKNY Delicious Night, new in fiscal 2008, is a seductive fragrance that echoes the sexy buzz of the Big Apple after dark. Jo Malone, our fast-growing, high-end British-chic fragrance brand, launched a collection of original fragrances designed to be worn together or separately in Milan, Paris, Istanbul and Hong Kong. The brand continues to speak about "The Art of Fragrance Combining™" which allows sophisticated consumers to make a personal statement with layer upon layer of fragrance for a compelling sensory impact. From its signature fragrance, Lime Basil & Mandarin, which is available in creams and aromatic candles, as well as cologne, the brand is expanding its presence with lifestyle fragrances through its Scent Surround concept and as the perfect gift with its Art of Gift Giving program.