INTERNATIONAL
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GLOBAL VIEW
LOCAL FOCUS |
More office products are sold outside the U.S. than inside the U.S., and Office Depot
expects that, over time, its business will reflect this global marketplace. That's why, over
the past few years, the Company has made substantial investments in infrastructure to
grow and expand its leadership position in the industry, particularly in Europe.
Office Depot invested significantly in new countries and new channels in 2002. In Europe,
in addition to supporting new contract business growth in France, Ireland, the
Netherlands and the United Kingdom, it launched new European Business Services
Division operations in Italy and Germany. In both new contract countries, Office Depot
has been able to leverage its strong brand recognition and operational infrastructure to offer medium- to
large-sized businesses a fresh alternative for their office products and business solutions. During the year
the Company was also successful in launching corporate business-to-business web sites in the
Netherlands, Ireland and France for its contract customers.
In 2002, new market growth was initiated with the launch of the Company's Viking Direct catalog/direct mail
operations in Switzerland, Spain and Portugal. The Company also launched new Viking Office Products
web sites in existing mail order markets including Ireland, Belgium, Switzerland and Luxembourg. The
Company's Viking Direct brand continues to play a key role in Office Depot's
international growth strategy by virtue of its superior database marketing
capabilities and legendary customer service. Over the past several years, the
Company's experienced European management team capitalized on Viking's
strong foundation to leverage growth opportunities in retail, contract and e-commerce.
In Japan, Office Depot instituted a number of changes in its business model
designed to make the Company more efficient and sales-driven in this high-risk,
high-return market. The Company expanded into Central America with new retail
stores in Guatemala and Costa Rica through its joint venture licensing agreement
with Grupo Gigante, one of the largest retailers in Mexico. Office Depot also moved
to strengthen long-term growth in shareholder value by selling its Australian
operations.
Overall, the operating performance of this business met expectations for the year
despite the more than $50 million of EBIT incurred to fund growth initiatives.
Results from the Company's European business in particular continue to
outperform the balance of its other businesses, reinforcing the wisdom of the
Company's global perspective.
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