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About the cover In 2007, Scotts Miracle-Gro will celebrate its 100th anniversary as a consumer-focused company. Though founded in 1868 in Marysville, Ohio, the Company did not begin marketing products to consumers until 1907, when it began selling grass seed through the U.S. Mail. Throughout our history, advertising has been a critical element to our success. The cover of this year’s Annual Report is a reproduction of a 1959 photograph that originally was used in an advertisement in LIFE magazine.

 

We will Gro by …
Focusing on our core business
Extending our reach into new markets
Providing products for garden-inspired lifestyles
Using knowledge about consumers to better serve their needs
 
We will Excel by …
Developing a high-performance culture
Driving innovation in all areas
Forging stronger relationships with our retail partners
Strengthening our infrastructure
Demonstrating corporate responsibility
 
We will Win by …
Creating a dynamic, productive workplace
Increasing our market share
Enhancing shareholder value
Making a positive difference in our communities