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Above Backed by four years of intense research and development, Miracle-Gro® LiquaFeed® Plant Feeding System had nearly $40 million in sales in its first year, making it the Company’s most successful new product introduction. The Chairman’s Award honored these associates responsible for LiquaFeed’s technical design creation and launch: (clockwise, from far left) Jon Moyer, Brian Birrenkott, Rich Foster, Paul Havlovitz, Steve Cichy, Tom Danniger, and Bonny Beetham.
Below Chairman’s Award recipients Pam Kuryla (left) and Melanie Hoffman designed ScottsMiracle-Gro’s comprehensive LiveTotal Health initiative, which focuses on improving associates’ physical, financial and personal wellness.
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A high performance culture
is the engine of growth
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A committment to excellence and making things happen is a trait common among ScottsMiracle-Gro associates. High performance is at the heart of our GroExcellence culture to Gro, Excel and Win in everything we do. Looking back over the year, this drive was evident in many ways. Through a strong team effort, we:
- Increased our core lawn and garden business in all key categories, including our most successful new product launch ever
- Integrated acquisitions that made us stronger in our growing media, grass seed and wild bird food businesses
- Earned top awards from our retail partners for helping to drive their success
- Connected with consumers in meaningful ways through effective advertising, merchandising, in-store counseling, Web sites and e-communications
- Improved profitability with a year-long focus on controlling expenses
These key achievements and many others continue to keep ScottsMiracle-Gro the industry leader. With a tradition of associate recognition, this year, the Company elevated its celebrations with the new Chairman’s Award program, which pays tribute to significant GroExcellence contributions. We are excited to present the FY 2006 top honorees in this report. They represent over 6,000 talented associates around the world who are responsible for ScottsMiracle-Gro’s success. |
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