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| We will Gro by … |
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Focusing on our core business |
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Extending our reach into new markets |
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Providing products for garden-inspired lifestyles |
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Using knowledge about consumers to better serve their needs |
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| We will Excel by … |
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Developing a high-performance culture |
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Driving innovation in all areas |
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Forging stronger relationships with our retail partners |
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Strengthening our infrastructure |
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Demonstrating corporate responsibility |
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| We will Win by … |
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Creating a dynamic, productive workplace |
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Increasing our market share |
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Enhancing shareholder value |
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Making a positive difference in our communities |
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