IR Theme Guide

step 01

Choose a Theme

Find a starting point you love

step 02

Apply Branding

We'll apply your logo, colors, fonts & images

Want to stand out from your peers?

Check out our Custom Design Portfolio

Asset Guide

  • Brand Assets

    If you don't have branding guidelines, no problem.
    This outlines the core brand asssets we'll need to get started.


    • Format: .svg or .png (with transparent background)
    • Color: Supply a dark logo for use on light backgrounds and a light logo fro us eon dark backgrounds.
    • Dimensions: At least 200px wide


    If your colors are visible on a live website, we can grab them. Otherwise, please supply the hexadecimal or RGB values:

    • Hex: #00adef
    • RGB: 0, 173, 239


    • If using a custom font, please provide the files.
      • Typically: .eot, .ttf, .woff, .woff2, .svg
    • If using a subscription-based web-font:
      • Please add our site URL to your subscription
    • If needed, a free web-font can be selected by our design team.


    Imagery should be provided in high resolution whenever possible.

    • If you have an image library, please provide login credentials.
    • Otherwise, stock photography can be purchased from a variety of online vendors.
    • If needed, our designers can aid with image selection and stage your design with placeholders.

    To learn more about image sizing and specifications for web use, reference our asset guide.

    Learn More
  • Imagery

    Images should be provided in high resolution when possible. If you don't have imagery to supply, there are many sites where you can purchase stock imagery.

    Recommended image sizes

    Size Width (% of content area) Width (px)
    Thumbnail 20-25% 300
    Small 25%-33% 600
    Medium 33-50% 900
    Large 50-75% 1200
    XL 75-100% 1800
    Banner 100% 1920
    Full Screen 100%x100% 1920x1080

    Aspect Ratio

    The image height depends on the desired aspect ratio. Here are common aspect ratios used on websites:

  • Background Video

    The following criteria will optimize your video for better site performance.

    Format MP4
    Audio None
    Resolution 1080p
    Length ~30-40s loop
    Size ~1-2MB